Geoff Read, founder of Ballygowan Spring Water, has released a new product on to the Irish market; 'Nosh'.
'Nosh' is billed as 'breakfast in a bottle'. It combines quinoa, whole oats, real fruit pieces, Greek style yogurt, and fruit juice into a breakfast beverage.
The product is aimed at young, busy professionals. Read and his business partner Austin Bailey, Managing Director of Lacka Foods, found through research that almost 80% of urban professionals never eat breakfast at home.
Read explained,"We are really excited to bring Nosh to the Irish and UK markets. Breakfast on-the-go is an increasingly important market for retailers in their drive to supply healthy convenient products so we believe Nosh will be a huge success."
There are currently four flavours in 250ml bottles available in selected Dunnes Stores, including; Strawberry and Banana, Mango and Passion Fruit, Real Banana and, Porridge, Yogurt and Honey.
More flavours are expected to be introduced in 2015.
© 2014 - Checkout Magazine by Jenny Whelan
