Beiersdorf Announce First-Quarter Sales Growth Of 6.5%

By Publications Checkout
Beiersdorf Announce First-Quarter Sales Growth Of 6.5%

Beiersdorf, the German skincare company that produces Nivea products, has reported an increase of 6.5% in group sales in its first-quarter results for 2018.

Group sales rose to €1.807 billion, up 0.4 % on the prior-year figure of €1.801 billion. Nivea brand sales were up 1.9 %

Stefan F. Heidenreich, CEO of Beiersdorf AG, said, “Beiersdorf made impressive progress on its profitable growth path in the first quarter of 2018. Both business segments, consumer and tesa, delivered very dynamic performance and sales growth well above the market. These significant growth rates once again demonstrate Beiersdorf’s strong international position and high level of competitiveness.”

Consumer sales increased by 6.1% €1.478 billion (down 3% year-to-year), while tesa sales increased by 8.5% to €329 million (up 3.6% year-to-year).

Full-Year Outlook

Heidenreich added, “Our continued success results from strengthening our brands, accelerating our innovations, and systematically expanding our business activities in emerging markets. Despite the current political and economic uncertainty throughout some regions, we look optimistically to the coming months and therefore confirm our forecast for 2018.”


Looking forwards, Beiersdorf predicts sales growth of 4-5% in 2018 for the consumer business segment with a slight increase in the EBIT margin against the previous year. The tesa business segment is expected to post a 3-4% sales growth, with an EBIT margin slightly below the previous year.

Group sales are expected to be approximately 4% higher than in 2017.

Beiersdorf recently announced that Dessi Temperley will be appointed to the Executive Board as of July 1, 2018.

© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O'Sullivan. Click subscribe to sign up for the Checkout print edition.

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