Beiersdorf has announced that it has commenced construction of its new ‘Beiersdorf Campus’ at Beiersdorf AG’s site on Troplowitzstraße in Hamburg.
The company laid the cornerstone for the new facility, which is due to open in 2021, during a ceremony this morning that was also attended by Hamburg’s First Mayor, Dr. Peter Tschentscher.
Beiersdorf Executive Board Chairman Stefan De Loecker underscored the importance of the construction project for the company.
“The entrepreneurial roots that are so important to us run deep in this area of Hamburg,” he said.
“With our investment of €250 million, we are taking advantage of the opportunity to consolidate Group functions that are currently split up among three locations. State-of-the-art work stations are being built for our employees here.”
The new campus will bring together about 3,000 office and lab work stations in the new and existing buildings. The concept is also designed to underpin the new company strategy, C.A.R.E.+.
“The future ‘Beiersdorf Campus’ is an expression of our ambition,” De Loecker said.
“It is the appropriate symbol for the values that Beiersdorf embodies. We are talking about a long-term commitment and reliability on the one hand and openness and courage on the other.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.