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Benecol Maker Announces New Growth Strategy For 2019-2021

Raisio, the Finnish food group which produces Benecol and Elovena, has announced that its board of directors has approved of a new strategy for 2019-2021.

The group focuses on healthy food and aims to be an innovative and increasingly international brand house, and will aim to drive strategic growth both organically and acquisitions.

Healthy Growth Strategy

Its new Healthy Growth Strategy is based on two pillars, the group revealed.

It will continue to invest in its cholesterol-lowering Benecol brand while building a European business based on its oat expertise.

It will also attempt to expand into new markets in Europe through its core business, looking to strengthen its growth and profitability in the region.

During the strategy period, Raisio’s goal is to reach a higher than 4% annual average organic net sales growth and comparable EBIT of higher than 10% of net sales.

It is aiming for net sales of €260 million and comparable EBIT of €32 million in 2021.

Raisio will continue its investments in the brands, R&D and company’s own production in its most important product categories.

© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition. 

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