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Better Naked Renames Its Chicken Kyiv, Pledges 50% Of Products Profits To Ukraine Relief Fund

Finnebrogue, which owns the Better Naked brand, has renamed its plant-based Chicken Kiev to Kyiv in solidarity with the Ukrainian people as they continue to defend against Putin’s invasion.

Finnebrogue noted that it has also pledged 50% of its profits from sales of the Better Naked Kyiv in 2022 to the humanitarian relief effort in Ukraine, starting with an immediate £10,000 donation to UNICEF and the Red Cross.

About Kiev According to the UK food producer, 'Kiev' was the standardised spelling for the Ukrainian capital under Soviet rule, but recent Russian actions has seen more Western institutions heed calls to abandon it in favour of the Ukrainian alternative. The much loved dish of chicken surrounding garlic butter and coated in breadcrumbs bears the name Kiev, the city it originates from. Now the food producer Finnebrogue noted that it has renamed the plant-based chicken 'Kyiv' it sells under its Better Naked brand in several British supermarkets. Jago Pearson, chief strategy officer, Finnebrogue commented, “The world is appalled by the disgraceful events being perpetrated by the Putin regime in Ukraine. All our hearts go out to the Ukrainian people as they defend their homeland and stand up for the principles of self-determination and free, liberal democracy. “So many of us in the UK feel utterly helpless, but still determined to do what little we can. That’s why at Finnebrogue we are donating to the humanitarian effort and renaming our Better Naked Chicken Kyiv in recognition of the Ukrainian people’s brave defence of their proud nation,” he added.

UNICEF And Red Cross Support  UNICEF boss Catherine Russell has said UNICEF is ramping up its support across the country as families seek safety and refuge.

Thousands of people – most of whom are women and children – are fleeing to neighbouring countries in freezing conditions.

The International Committee of the Red Cross is also responding to the emerging humanitarian crisis.

It is helping to provide food, water, first aid, medicines, warm clothes and shelter.

Plant-Based Kyiv  The Better Naked plant-based Kyiv is a vegan take on the dish traditionally made from chicken fillet rolled around garlic butter and coated with bread crumbs. The Better Naked plant-based Chicken Kyiv is made instead using pea protein and is on sale in several supermarkets, including Dunnes Stores Waitrose, Morrisons and Ocado.

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click sign up to subscribe to Checkout.

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