Beyond Meat Inc will bring in Coca-Cola Co veteran Stuart Kronauge as its chief marketing officer, the vegan patty maker said, as it looks to boost its presence in retail and restaurants.
Beyond Meat last month named former Tesla Inc executive Sanjay Shah as its chief operating officer.
Kronauge, who has been with Atlanta-based Coca-Cola for over 20 years, headed the company's sparkling business unit in North America.
She is credited for the resurgence of soda brands such as Coca-Cola, Coke Zero, Diet Coke, Sprite and Fanta. The beverage maker has been able to grow sales with the launch of smaller-sized cans of its sodas, in tune to a change in consumer tastes.
Beyond Meat is expanding sale of its plant-based meat burgers in retail stores and partnering with more restaurants as it builds on the recent hype for vegan patties that taste, cook and look like real meat.
The El Segundo, California-based company is competing with Impossible Foods, which recently launched its product in select US retail supermarkets.
Kronauge will join Beyond Meat in January.
News by Reuters, edited by Donna Ahern, Checkout. Click subscribe to sign up for the Checkout print edition.