Bord Na Móna Unveils New 'Naturally Driven' Corporate Identity
Bord na Móna unveiled its new corporate identity, with the tagline 'Naturally Driven', at an event last night (28 April) in Dublin’s Science Gallery, with the help of TV presenter and zoologist Liz Bonnin and urban ecologist Dusty Gedge.
With a history that goes back eight decades, Bord na Móna has become is an organisation that powers over 150,000 homes through renewable energy, and that uses 320,000 tonnes of Biomass.
Recently, the company has undergone a significant transformation across all its business units, with the goal of becoming the leading player in each of the markets in which it operates by 2030.
As part of this long term plan, Bord na Móna also announced that by 2030, it would no longer be harvesting peat – the resource that got the company started 80 years ago.
Speaking at the launch, Bord na Móna CEO, Mike Quinn commented, “While we continue to harvest peat to help generate electricity to power Irish homes, this represents only one part of our business.
He went on to say that, "We’re also developing more sustainable sources of energy through our ‘waste to energy’ programme, which we aim to expand in the future.
"Already we collect over 5 million bins annually from over 100,000 customers. Much of that household waste is recycled, but increasingly it’s also being converted into energy generating green power electricity for over 8,500 homes," said Quinn.
More about Bord na Móna’s new “Naturally Driven” identity can be found here.
© 2016 - Checkout Magazine by Jenny Whelan.