Brennans Bread has launched its ‘Dedicated’ advertising campaign, with the goal of shining the spotlight on the unsung heroes amongst us.
The new TV commercial, developed by DDFH&B, was designed to celebrate the dedicated people who work through the night, to deliver a job well done, often without the glory.
‘Dedicated’ promotes the brands’ values of freshness, quality and taste, and highlights the work put in by its dedicated workers.
Directed by Trevor Hart and produced by Andy Bradford of Sweet Media, the ad features the tagline, “There are no medals, no parades, no names in lights,” delivered by Love/Hate actor Ian Lloyd Anderson.
Starring dedicated employees from Brennans, two bakers and a van driver, the ad scenes give a snapshot of the ever-changing lifestyles of Irish people and show how Brennans strives to be a part of modern Irish society.
The advertisement first aired on TV screens on August 19th, and goes live across radio and outdoor from today (Monday, August 24) onwards.
Ivan Hammond, Head of Marketing at Brennans Bread commented, “With this new campaign we set out to show what real dedication is and how the truly dedicated often go about their business unnoticed.
“The ad aims to celebrate these unsung heroes, their dedication and their significance in our everyday lives. We at Brennans are proud of what we do and of our people who show year-round dedication to get fresh bread delivered to Irish homes nationwide."
© 2015 - Checkout Magazine by Jenny Whelan.