Britvic has announced the appointment of Bruce Dallas to the role of GB Marketing Director following the decision by Kevin McNair to step down.
Bruce Dallas has been with Britvic for two years as GB Brand Director for Carbonates, responsible for growing volume and revenue as well as landing new owned-brad innovation to the market.
Prior to joining Britvic, Dallas held various senior international marketing roles at Diageo, Unilever, and Robertson’s Foods.
“Bruce is a highly skilled and experienced marketer and we are delighted to welcome him into this role,” said Matt Barwell, Britvic CMO.
“His strategic end-to-end view of marketing has delivered fantastic results for the Pepsi portfolio and our owned brands R Whites and Tango over the last few years, and he has demonstrated real leadership and ownership of our values in the way he has led and worked with his team.
“Under his leadership, we will continue to drive forward our owned brand portfolio, deliver consumer-focused innovation and build a culture in which our marketers can thrive.”
McNair held the position for three years before deciding to move on.
“I’d like to thank Kevin for the contribution he has made over the past three years to deliver our marketing programmes and we wish him all the best for the future,” Barwell added.
“During his time at Britvic, Kevin led the delivery of a number of successful innovations into the market, oversaw the delivery of some exciting new marketing campaigns and brought a greater focus to the consistent delivery of exceptional standards.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.