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Brodericks Secures One-Year Contract With Aldi In €6.5m Deal

Brodericks has today secured a new one-year contract worth €6.5 million with Aldi.

The new deal will see Brodericks' Specially Selected Mini Bite Tubs and Specially Selected hand finished Irish Indulgent Slices, rolled out across all of the discounters stores in the UK and Ireland.

UK Expansion 

Brodericks first started supplying Aldi Ireland in May 2018, and the Dublin based bakery expanded into Aldi’s UK stores this summer.

"Our partnership with Aldi has been very successful, with our move into Aldi UK helping to boost sales value by a whopping 260%," said Bernard Broderick, Director of Brodericks.

"It’s amazing to see that the company our mother started in Dublin over 30 years ago has been so well received by customers at home and across the UK.”

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Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
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Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
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