Subscribe Login
A-Brands

Cadbury Creme Egg Dominates Outdoor Spend In Food & Beverage Category In January

Cadbury was the biggest spender on Outdoor advertising in the Food & Beverage category in January, with a campaign for its Creme Egg accounting for €553k worth of spend, according to the latest Posterwatch report from PML Group.

This was well ahead of the other biggest-spending brands in the Food & Beverage category, with Brennans Bread in second accounting for €117k worth of spend, and Belvita accounting for €113k worth of spend.

In fact, Cadbury Creme Egg was the biggest spender on Outdoor advertising across all categories in January, ahead of TV3 (€395k) and AIB's 'ME2U' service (€372k).

"OOH continued its resurgence that began last year into January, with an encouraging 18% rise year-on-year," PML said in the Posterwatch report. "Seasonal favourite Cadbury Creme Egg ran the biggest digital campaign to date with nearly half a million Euro, with a domination of the dPod network."

In terms of category breakdown, Food businesses accounted for €900k worth of spend, while Confectionery & Snacking businesses accounted for €800k worth of spend.

The figures in the Posterwatch report are based on published media owner rate cards, and refer to display values only.

© 2014 - Checkout Magazine by Stephen Wynne-Jones

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days