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Cadbury Launches New Ad Campaign

Cadbury has teamed up with PML's Design+ to launch a new OOH (outdoor advertising) campaign.

The campaign's theme is 'Glass and a half'. A billboard advertisement has been placed on Talbot Street in Dublin to promote the new campaign. This ad shows a glass and a half of milk being poured, which is the amount used in Cadbury's Dairy Milk bars.

Also, Cadbury have also set up a large Spangley billboard on Wexford Street in Dublin, featuring 32,000 discs to catch the eyes of onlookers.

Talbot sheet it’s a combined 48 sheet and 96 sheet, which we called the L144 Sheet.

In addition, Design+ also created digital ads in dPods across major Dublin retail outlets, displaying live action screen that show milk being poured onto the mall aisles.

PML and Design+ worked with advertising agency Carat, along with Eclipse Media, to make the ads.

© 2017 - Checkout Magazine by Patrick Lewers

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