Subscribe Login
A-Brands

Cadbury Launches New Ad Campaign

Cadbury has teamed up with PML's Design+ to launch a new OOH (outdoor advertising) campaign.

The campaign's theme is 'Glass and a half'. A billboard advertisement has been placed on Talbot Street in Dublin to promote the new campaign. This ad shows a glass and a half of milk being poured, which is the amount used in Cadbury's Dairy Milk bars.

Also, Cadbury have also set up a large Spangley billboard on Wexford Street in Dublin, featuring 32,000 discs to catch the eyes of onlookers.

Talbot sheet it’s a combined 48 sheet and 96 sheet, which we called the L144 Sheet.

In addition, Design+ also created digital ads in dPods across major Dublin retail outlets, displaying live action screen that show milk being poured onto the mall aisles.

PML and Design+ worked with advertising agency Carat, along with Eclipse Media, to make the ads.

© 2017 - Checkout Magazine by Patrick Lewers

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days