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Last Chance To Enter The Checkout National FMCG Awards

By Steve Wynne-Jones
Last Chance To Enter The Checkout National FMCG Awards




The 2016 Checkout National FMCG Awards take place at The Round Room, The Mansion House, Dublin, on Friday 30th September. Now in their seventh year, the awards recognise excellence in sales and marketing in the Irish grocery retail sector.

The Awards will acknowledge excellence in the areas of new product development (NPD), best-in-class merchandising and sales support, innovation in advertising and marketing, and successful sponsorships and brand associations. Awards will be presented in a total of 24 categories this year.

The event takes place at The Mansion House; one of the capital's most recognisable buildings, and a popular and inspirational meetings and events space. Checkout is delighted to host the 2016 Checkout National FMCG Awards at this esteemed venue.

The event, along with photography of winners, finalists and sponsors, will be featured in a special section of the subsequent issue of Checkout Magazine, Ireland’s leading magazine for the FMCG sector.

Special thanks to our sponsors for this year's event, Gala Retail, Clear Channel, SEL, Marketing Incentives and GS1 Ireland.




The Irish grocery market is one of the most competitive in Europe, and for brands and retailers competing in this increasingly challenging space, achieving front of mind status, and more importantly, a place in a customer's shopping basket, is a constant battle.

The Checkout National FMCG Awards is one of the most high-profile awards ceremonies of the year for the FMCG and retail sectors ­– acknowledging the true innovation and market prowess displayed by some of Ireland's top brands.


There is NO ENTRY FEE. The closing date for entries is Friday 19th August.

Click here for an online application form. Category details shown below

Checkout Magazine, National FMCG Awards 2015, held at the Intercontinental Hotel, Dublin. October 2015.


A limited number of sponsorship opportunities are available for this high-profile event, to help you maximise your presence at the Checkout National FMCG Awards.


Title Sponsorship
Priced at €20,000 (+VAT)
For this you will receive:

- Awards to be referred to at all times as The Checkout National FMCG Awards 2016 in Association with [Brand Name] on all pre-event and post event coverage
- Table of 10 tickets for the awards lunch (value €1,200) - Branding on promotional stage materials
- Brand representative to present awards at the event (number of awards TBC)
- Logo on all awards to be presented on the day
- Logo on event website
- Opportunity to supply product for ‘goody bags’ to be presented on the day
- Stand in breakout area at event
- Awards package to include 4 x Full Page Colour Adverts to be used at your discretion within 12 months of agreement, or the equivalent number of pages to be run as editorial copy (value €11,980)
- Banner ad on Retail Intelligence (Checkout’s weekly ezine) in period leading up to awards (4 weeks; value €1,000)
Opportunity for the brand to pen a quarterly column (300 words approx) on a subject relevant to it’s relationship with the trade

Category Sponsorships
Priced at €6,000 (+ VAT)
For this you will receive:

- Branding on Category/Award materials
2 x tickets to the Awards Lunch
1 x page of Advertising in Checkout (value €2,995)
- Brand representative to present award to category winner
- Logo on event website
- Opportunity to supply product for ‘goody bags’ to be presented on the day
- Stand in breakout area at event

Checkout undertakes not to accept any category sponsor which would present a conflict of interest with the brand in question. For information on how to avail of these sponsorship opportunities, please contact the Checkout Sales Team.


Dani Sinnott, 01 2365 821, [email protected]
Pat Murray, 01 2365 828, [email protected]
Adrian Murphy, 01 2365 830, [email protected]



Entries for the 2016 Checkout National FMCG Awards will be accepted until Friday 19 September. No late entries will be entertained. There is no charge to enter the awards, applicants should click here for details on how to enter.

The judging panel for the 2016 Checkout National FMCG Awards will comprise acknowledged retail commentators and consultants as well as a number of industry experts.

Category details can be found by clicking here. If entering any of the 'Best Advertising Campaign' categories, please give details of the agency/creative team used in the campaign.

With each entry, please provide as much information as possible about the campaign/product/sales team you are entering, including examples of how successful it has been and its effect on customer/industry perceptions about the category/sector.


The judging process is expected to be completed by the first week of September, at which time all finalists will be contacted.

For further information, contact [email protected]


Awards will be presented in the following categories at the 2016 Checkout National FMCG Awards. In addition, the event will also see the return of the Checkout ‘Brand Legacy’ Award, honouring a brand that celebrates a notable milestone in 2016.

­1. Best Sales Team / Field Sales Support

This award recognises suppliers that get out there and support retailers first-hand, developing strong, long-lasting relationships.

2. Most Eco-Friendly Supplier

This award acknowledges suppliers that have displayed strong eco credentials, not just in terms of product formulation, but also in areas like packaging reduction, transport optimisation and strategic environmental thinking.

3. Best Product Relaunch

This award recognises the successful relaunch of a product, either following a packaging revamp, product reformulation, or simply to capitalise on the current hunger for nostalgia. Brands that have successfully been reintroduced to the market are recognised here.

4. Best Sponsorship / Brand Association (by an FMCG Brand)

This category showcases examples of ‘a good fit’ between a particular brand and an event / occasion / broadcast being sponsored. Brands that have successfully enhanced their core message, delivered additional sales, and ultimately increased recognition among consumers will be acknowledged here.

5. Best Sponsorship By A Retailer / Symbol Group

Open to retailers only, this category acknowledges retailer associations with particular events/occasions/programmes.

6. Branded Supplier of the Year (Food and Beverage)

The ‘Branded Supplier Of The Year’ categories acknowledge the high level of new product development and merchandising support across the grocery industry. This award recognises food and beverage (excluding alcohol) manufacturers that have really upped their level of support, offered advice on how to drive category sales, and delivered effective promotions for the retailer.

7. Branded Supplier of the Year (Non-Food)

As with Category 6, this award acknowledges the hard work being undertaken by suppliers to drive brand growth and deliver effective in-store promotion in the non-food area.

8. Branded Supplier of the Year (Alcohol)

Again, as with Category 6 and 7, this acknowledges forward-thinking, successful brands in the alcohol category.

9. Best Charitable Initiative By A Supplier Or Retailer

This category focuses on the most successful initiatives being developed by brands to assist charity campaigns, while also looking at the effectiveness of the campaign in terms of creating interest among the general public.

10. Best New Product Launch (Food)

The ‘Best New Product Launch’ categories recognise innovation across the entire FMCG spectrum. This award recognises food products that have brought innovation to its respective category and delivered incremental sales.

11. Best New Product Launch (Non-Food)

As with Category 10, this award acknowledges new product development, this time in the Non-Food segment.

12. Best New Product Launch (Beverage)

As with Category 10 and 11, this award recognises innovation in the beverage segment - including both alcoholic and non-alcoholic beverages, and brands that have delivered an uplift for their respective category.

13. Best Advertising Campaign (Print)

Acknowledging the variety of advertising mediums through which brands engage with consumers, the ‘Best Advertising Campaign’ award has been split into four this year. This award recognises the best print-based advertising campaign for a brand or retailer over the past 12 months.

14. Best Advertising Campaign (Broadcast/TV/Radio)

As with Cat. 13, this award is all about acknowledging successful media campaigns; in this case via broadcast media (TV or radio).

15. Best Advertising Campaign (Online/Digital)

Online and smartphone marketing is acknowledged with this award, as well as suppliers that have successfully developed forward-thinking social media campaigns, digital media campaigns, mobile campaigns and other digital platforms.

16. Best Advertising Campaign (Outdoor)

Outdoor remains a crucial medium for brands to get their message across, and this award recognises the brands that have not only achieved a strong outdoor message via traditional 6-sheet or 48-sheet mediums, but have also pioneered new ways of engaging with the consumer via the Outdoor channel.

17. Best Integrated Campaign

This award commemorates brands that have developed effective marketing strategies and creative campaigns using a combination of channels and/or platforms, designed to engage their specific target markets.

18. Best Shopper Marketing Campaign

The Shopper Marketing industry is being seen as a turning point in how brands engage with consumers, delivering a consistent message right up to the point of purchase. This award acknowledges brands that have successfully delivered a strong shopper marketing proposition, and has been able to see significant sales uplift as a result.

19. Checkout Brand Legacy Award

A ‘Lifetime Achievement’ award for brands, this award recognises a brand that is celebrating a milestone in 2016.

Checkout Top 100 Brands Awards

In addition, Checkout will be presenting a number of awards acknowledging brand performance in the 2016 Checkout Top 100 Brands, in association with Nielsen. These categories will not be open for award entries, and will include:

20. Most Improved Brand (Food & Beverage)

This award acknowledges the food and beverage brand that has seen the biggest jump in value sales year-on-year, according to the 2016 Checkout Top 100 Brands report.

21. Most Improved Brand (Non-Food)

As with category 20, this award recognises the non-food brand that has seen the biggest jump in value sales year-on-year.

22. Category Champions

This award recognises the brand owner or parent with the most category-leading brands in its portfolio, according to the 2016 Checkout Top 100 Brands report, in association with Nielsen.

23. Highest New Entry (Food & Beverage)

24. Highest New Entry (Non-Food)

These categories award the brands that have entered this year’s Checkout Top 100 Brands, in the highest position, in both food and beverage and non-food categories.



Tickets for the Checkout National FMCG Awards will be priced as follows:

Single Tickets : €195.00 + VAT
5 Tickets for the Price of 4: €780 + VAT
Table of 10: €1,395.00 + VAT

To purchase, please contact Colette O’Brien at 01 230 0322 or email [email protected]

Alternatively, online booking is available through Eventbrite, our trusted online ticket partner.

For further information, contact [email protected]


Click here to view previous winners at the Checkout National FMCG Awards.

For further information, contact [email protected]

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