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Checkout Top 100 Brands - The Definitive Guide To Ireland's Biggest Selling Brands

Published on Jun 16 2015 3:29 PM in A-Brands tagged: Nielsen / Checkout Top 100 Brands

Checkout Top 100 Brands - The Definitive Guide To Ireland's Biggest Selling Brands

IRELAND'S BIGGEST BRANDS. REVEALED.

The Checkout Top 100 Brands issue returns this August - the definitive guide to the biggest selling in the Irish grocery market at present, as well as the Top 100 Categories, Top 50 Alcohol Brands, Top 20 LAD Brands, Top 20 Wines, Top 20 Spirits and Top 10 Tobacco Brands.

Produced in association with Nielsen, the Checkout Top 100 Brands is the ONLY guide to the biggest selling grocery brands in the Irish marketplace, using MarketTrack and Scantrack data to get a full read of sales in Multiples, Convenience, Discounters and Independents.

In addition, the Checkout Top 100 Brands is the only guide to feature widespread coverage of product categories in all of these channels. In short, it is the most robust read of the grocery market available.

As a quick reference guide to the biggest selling grocery brands in the marketplace, the Checkout Top 100 Brands edition has year-round appeal, ensuring your brand extended facetime with the key decision makers in the Irish grocery marketplace.

Advertising space in this eagerly anticipated issue is limited, so to ensure maximum coverage for your brand in the most-read and eagerly-anticipated grocery trade publication of the year, contact our sales team today.

Dani Sinnott, 01 2365 821  [email protected]
Pat Murray, 01 2365 828  [email protected]
Adrian Murphy, 01 2365 830  [email protected]

EXCLUSIVE REPORTS

In addition, the Checkout Top 100 Brands edition will include exclusive features on the following:

Category Captains: From Confectionery to Cooking Oil, Baby Wipes to Batteries, and Pet Food to Popcorn, this dedicated section will focus on the brands that continue to lead the way, in the face of rising private label penetration and consumer demand for value.

'Category Captains' will focus on the brands that are bringing innovation to the fore in their categories, developing new product lines and marketing campaigns that resonate with their customer base and help maintain a clear point of difference.

Main Movers: The Checkout Top 100 Brands is full of 'good news' stories, with brands reaping the benefit of increased investment and rising up the rankings. In the 'Main Movers' section, we profile a number of these brands, and tell the stories behind their recent growth.

Upwardly Mobile: We celebrate the brands that have achieved their highest-ever position in the Top 100 Brands listings in 2015. We examine the work undertaken 'behind the scenes' that has gone into a particular brand's current success, as well as examine its projections for future growth.

Marketing Matters: We speak to several of Ireland's leading marketing and public relations firms about their role in helping to promote Ireland's biggest-selling grocery brands, and examine some of the winning campaigns from the past 12 months. In addition, we look at new innovations in brand marketing, and how best to engage the consumer of 2015.

Media Focus: The Checkout Top 100 Brands issue offers media outlets and agencies an unmissable opportunity to target leading retail and FMCG professionals. As a quick reference guide to the biggest selling grocery brands in the marketplace, the Top 100 edition has year-round appeal, ensuring your brand extended facetime with the key decision makers in the Irish grocery marketplace.

Supporting The Industry: From the multinational market leaders right down to the up-and-coming food enterprises, all of Ireland’s top FMCG and retail businesses rely on strong foundations. The Checkout Top 100 Brands issue pays tribute to some of the leading operators providing much-needed supports to the trade, including financial institutions, insurance brokers, legal firms, utility providers and the myriad of third party operators that help make Ireland’s grocery business one of the best in the world.

FIVE REASONS TO ADVERTISE IN THE TOP 100 BRANDS EDITION

The Most Important Marketing Opportunity For FMCG Brand Managers And Marketing Managers This Year:

1. Confirmation. The Checkout Top 100 Brands, produced in association with Nielsen, is based on ACTUAL sales totals in Multiples, Convenience, Forecourt and Independent grocery outlets, making it the most robust read of the biggest selling brands in the grocery market: in short, it is the 'Oscars' of Irish retail. Advertising in this edition will confirm your status as one of the leading brands in the Irish market.

2. Longevity. As the only definitive guide to the biggest selling brands in the Irish market, the Checkout Top 100 Brands is the most-read grocery publication of the year, and is used as a year-round reference guide by retailers, merchandisers, brand owners and anybody working in the grocery trade.

3. Relevance. An independent survey carried out last year (by FMI) found that 64% of readers of grocery trade magazines said that if they could only read one retail grocery trade magazine, it would be Checkout (compared to 23% for our closest competitor). Checkout is the most requested title by name in the sector, and is distributed by controlled circulation (ABC audited) to top level executives in the retail and FMCG sectors.

4. Exposure. The Top 100 Brands edition garners more media coverage and nationwide exposure than any other trade title, and is featured heavily in print, broadcast, and digital media once published. Don't miss this opportunity for your brand to capitalise on this additional level of exposure for what is the biggest FMCG event of the year.

5. Value. Checkout has a wide range of attractively-priced marketing and advertising packages available for all FMCG and grocery retail clients looking to promote their brand in the Top 100 Brands edition. Contact the Checkout sales team for more information.

Advertising space in this eagerly anticipated issue is limited, so to ensure maximum coverage for your brand in the most-read and eagerly-anticipated grocery trade publication of the year, contact our sales team today.

Dani Sinnott, 01 2365 821  [email protected]
Pat Murray, 01 2365 828  [email protected]
Adrian Murphy, 01 2365 830  [email protected]

For editorial enquiries, or to view last year's edition, contact [email protected]

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