Media planning and buying agency MediaCom Ireland has partnered with Coca-Cola and Talon Ireland to launch a high-impact media campaign to promote Coca-Cola’s Coke Studio music platform and summer promotion.
The nationwide media campaign will run until the 28 August 2022 and centres around Coca-Cola’s Coke Studio platform, which connects emerging musical talent with audiences around the world, and an on-pack prize promotion offering consumers the chance to win once in a lifetime music experiences.
The campaign also features high impact placements such as the Dundrum Dx Screen, Stephen’s Green Screen and multiple building banners and murals around the city.
A Kind Of Magic Ad
A video asset is currently being showcased in 90 second bursts at cinemas across Ireland, with short versions running across TV, Broadcaster Video-On-Demand (BVOD) and Online Video (OLV).
Commenting on the campaign Gavin Gillespie, brand manager at Coca-Cola, said, “Coke Studio is a direct extension of Coca-Cola's Real Magic philosophy.
"It celebrates the unique ability of music to unite and uplift and provides a connection point for fans in Ireland and around the world to come together and enjoy a new experience."
Spotify users can also be able to access a dedicated Gen Z Hot Hits Playlist sponsored by Coca-Cola.