Coca-Cola HBC Ireland & Northern Ireland has appointed Hilary Hughes to the role of Water Brands Marketing Manager.
In her new role, Hughes will be responsible for the marketing of the Deep RiverRock portfolio across the island of Ireland, which includes the brand’s ‘Thirst For Better’ campaign, its ongoing sustainable packaging strategy, and the development of a future innovation pipeline.
“I am looking forward to leading the water marketing team at Coca-Cola HBC at such an exciting juncture for the Deep RiverRock brand," said Hughes.
"The ‘Thirst for better’ campaign, which supports local community groups to achieve their goals, and the recent launch of the brand’s first 100% recycled and recyclable PET portfolio, are just two of the impressive initiatives underway right now."
Wealth Of Experience
Hilary brings with her many years of FMCG experience having most recently held the position of International Marketing Manager at Lily O’ Brien’s. She has also worked in marketing roles at Kerry Foods, Valeo Foods, AIB and Bank of Ireland.
Hughes concluded: "I look forward to continuing to deliver on these priorities to drive brand love among consumers and value for our customers in 2020.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.