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Coca-Cola Supports Expansion Of #CircleCity Campaign

By Donna Ahern
Coca-Cola Supports Expansion Of #CircleCity Campaign

Belfast City Council has recently joined environmental charity, Hubbub to launch Belfast #CircleCity, a new on-the-go recycling initiative that is being rolled out in Belfast city centre, made possible with funding from The Coca-Cola Foundation.

The scheme was previously introduced across Dublin city and through the funding from The Coca-Cola Foundation is now being introduced to Belfast. Bright colourful bins have been installed in Belfast city centre as well as a number of public parks.

The three-month trial will make it as easy as possible for residents and visitors to recycle plastic bottles and cans and therefore improve recycling rates.

The initiative comes as plans are advanced to introduce a Deposit Return Scheme (DRS) in Northern Ireland.

Bin Locations 


As part of the initiative, 25 new recycling bins are located in the vicinity of City Hall, Donegal Place, Corn Market and four public parks; the Botanic Gardens, Victoria Park, Waterworks Park and Falls Park which all attract a wide range of residents and visitors, including families, cyclists and walkers, to encourage them to recycle on-the-go.

To keep contamination to a minimum, people are being urged to put items like coffee cups, dog waste and crisp packets in the general waste section of the bin and to think 'if in doubt, leave it out'.

World Without Waste

Welcoming the initiative Agnese Filippi, country manager, Coca-Cola Ireland, said, “At Coca-Cola, we’re committed to realising our ambition of a World Without Waste, by collecting and recycling a bottle or can for each one we sell by 2030.

"That requires a focus on the entire lifecycle of our products – from how bottles and cans are designed and made, to how they’re collected and recycled and repurposed.


"Through the investment in the Belfast #CircleCity campaign by The Coca-Cola Foundation, we want to make it easier for the public to recycle more while they move around the city centre."

Read More: Who Is...? Agnese Filippi, Country Manager, Coca-Cola Ireland

© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.

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