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Coca-Cola’s Annual Designated Driver Campaign Now Live

By Donna Ahern
Coca-Cola’s Annual Designated Driver Campaign Now Live

Coca-Cola HBC Ireland and Northern Ireland has launched its 12th annual Designated Driver campaign at the 40 foot in Dun Laoghaire, fronted by Ireland and Ulster rugby player Tommy Bowe and comedian Andrew Stanley.

The campaign rewards safety-conscious Designated Drivers with two free soft drinks from the Coca-Cola range which entitles them to two free soft drinks when presented at participating venues across Ireland and Northern Ireland.

Tommy Bowe, campaign ambassador, said, “We all take the turn to be the designated driver at some stage over Christmas so friends and family get around safely to enjoy their festive traditions. It’s an important role and I’m delighted to support this campaign by Coca-Cola that supports and celebrates these drivers with free soft drinks in participating venues.”

The campaign, a long-standing Irish Christmas tradition that safeguards many others, is now live in over 1,000 pubs, restaurants and hotels nationwide.

Matthieu Seguin, General Manager, Coca-Cola HBC Ireland and Northern Ireland added, “Christmas is a time of celebration and Coca‑Cola aims safeguards this special time with friends and family through the Designated Driver programme. I would like to thank our trade partners and the more than 1,000 licensing outlets who continue to support this campaign each year.”


To download two free vouchers visit:

© 2016 - Checkout Magazine by Donna Ahern

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