Connacht Gold Butter has partnered with RTE to sponsor its new autumn food television series, ‘Rachel Allen: All Things Sweet’.
The weekly series will feature 39 different recipes, drawn from sweet themes such as afternoon tea, classics with a twist and festive favourites. It will air every Wednesday at 8.30pm on RTE 1, from tonight, September 24.
Connacht Gold brand manager, Lydia Rogers commented: “Sponsoring ‘Rachel Allen’s All Things Sweet series on RTE is an ideal fit for Connacht Gold. With real butter as a main ingredient for so many cakes, desserts and irresistible recipes, Connacht Gold butter is the perfect partner for the series.
“There is no substitute for the flavour, taste and performance of real butter in baking. Connacht Gold’s multi-award winning real butter range includes its popular Unsalted Butter, delicious Creamery Butter and Great Taste winning Softer Butter, which make for the perfect baking ingredients, to create rich, indulgent desserts, sumptuous cakes and tasty sweet treats, with quality results every time."
Connacht Gold will promote its real butter range through pre and post-programme stings in their current campaign.
The new campaign comes on the back of Connacht Gold’s earlier successful campaign for Low Fat Butter, which increased both its brand penetration and category share. Both campaigns were made in conjunction with ad agency, Havas Worldwide Dublin.