Dairy co-op Dairygold, together with 7 other Irish companies, have joined forces with the Irish Cancer Society as official ‘Pink Partners’ for 2018.
Pink Partners are companies who have pledged to donate proceeds from their products and services in support of breast cancer patients and their families.
Dairygold already has its ‘Wrap It Pink’ campaign, which is now in its fourth year, where it encourages farmers nationwide to wrap their silage bales in pink over the summer.
The pink wrap was made available by Dairygold through its network of retail stores, Co-Op Superstores, across Munster and nationwide via their online stores. The Co-Operative makes a donation for each bale of pink wrap purchased.
“We are once again overwhelmed with the level of support for our ‘Wrap It Pink’ campaign. Pink has become the new black in silage fields across Ireland and through our involvement, we are realising our mission to raise awareness of cancer in rural Ireland, while also raising much-needed funds for the Irish Cancer Society,” said John O’Carroll, Head of Retail, Dairygold.
Leading Irish businesswoman Norah Casey was present to announce the names of Irish companies preparing to ‘go pink’ this October, that include Centra, Boots, ghd, Inglot, The Little Greene Paint Company, Henry Schein Ireland LTD, and CPL fuels.
Casey had her own scare with cancer, and said that the campaign, which encourages women to regularly examine their breasts, is crucial, and she encouraged all women who are worried about breast cancer to seek support from the Irish Cancer Society.
CEO of the Irish Cancer Society, Averil Power, said that “The vast majority of enquiries to our Cancer Nurseline and Daffodil Centres are from women who are concerned about breast cancer, or breast cancer patients seeking advice and emotional support during their treatment”.
“As an independent charity, we rely heavily on support from the business community and the public to provide these vital services. Thanks to our Pink Partners for their generosity and for joining us in the fight against breast cancer.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.