Deep RiverRock, Lidl To Encourage Recycling At Ploughing Championships

By Publications Checkout
Deep RiverRock, Lidl To Encourage Recycling At Ploughing Championships

Deep RiverRock and Lidl Ireland, with the support of Repak Team Green, have come together to encourage greater recycling at the upcoming National Ploughing Championships.

This year, the National Ploughing Championship will run from 17 – 19 September in Fenagh, Co. Carlow and organisers are introducing a segregated waste collection system and greater recycling infrastructure, in line with this year’s theme of ‘sustainability’.

To support this, Lidl Ireland and Deep RiverRock will host an innovative Team Green Recycling Machine at the popular Lidl stand (Block 4 Row 34 Stand 677) to collect and compact all bottles and cans for recycling.

In addition to this, Repak will donate €5 to Lidl Ireland’s charity partner, Jigsaw, the National Centre for Youth Mental Health, for every bag of bottles and cans collected over the three-day event.

Sustainable Action

The announcement follows a long line of recycling and sustainable activities carried out by Deep RiverRock.


This year the brand moved to A 100% recycled bottle range, the first to do so in Ireland, and has encouraged and promoted recycling through a number of marketing channels.

“We were so proud to be the first major water brand to introduce a 100% recycled bottle range across the island this year, and we are committed to championing greater recycling, on-pack, in our advertising and in partnership with our customers,” Deep RiverRock’s Marketing Manager, Hilary Hughes, said.

“We’re delighted to partner with Lidl Ireland and Team Green to support recycling at the much-loved Ploughing Championships this year. It is also a fantastic opportunity to spread this important message to the hundreds of thousands of attendees over the three-day event.”

Proud Partners

Lidl Ireland is equally as committed to supporting recycling efforts and was the first Irish retailer to offer recycling stations in its stores to reduce packaging waste bought in-store.

“We are delighted to be the first Irish retailer to introduce recycling stations in the store. We also recently announced the introduction of reusable bags for loose fruit and veg for our customers by the end of September,” Deirdre Ryan, Head of CSR at Lidl Ireland, said.


“These initiatives mark the latest step on our journey to tackle the important issue of packaging waste. We have already implemented several plastic waste reduction initiatives such as ending the sale of many single-use plastic items and the removal of unrecyclable black plastics from numerous categories across our range.”

“We’re proud to be leading the Irish retail sector in implementing sustainable initiatives that benefit our environment, our communities and our customers. We’re delighted to partner with Deep RiverRock and Repak Team Green to reduce packaging waste at this year’s Ploughing Championships,” he concluded.

© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.

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