Secure Your Place At The Checkout National FMCG Awards

By Steve Wynne-Jones
Secure Your Place At The Checkout National FMCG Awards

The 2015 Checkout National FMCG Awards take place at the Intercontinental Hotel Dublin (formerly the Four Seasons Hotel) on Friday 9th October.

Now in their sixth year, the Checkout National FMCG Awards are designed to recognise best practice in sales, marketing, sponsorship and advertising in the FMCG sector.

The Awards will examine areas including new product development (NPD), best-in-class merchandising and sales support, innovation in advertising and marketing, and sponsorships by both retailers and suppliers.

Awards will be presented in 25 categories this year, covering all areas of FMCG marketing and innovation. Click here to download a category overview.

Thanks to our sponsors for this year's event, Flanagans Foods, Visualise, InteractSMS, Gala, dunnhumby, GS1 Ireland, Next Generation Recruitment and Clear Channel.


For further details, contact [email protected]

With Thanks To Our Sponsors


Tickets are priced at €165 + VAT for a single ticket, and €1,295 + VAT for a table of ten.

Tickets can be purchased through our trusted online ticket sales partner, Eventbrite.

Alternatively contact Colette O'Brien at [email protected] or 01 2365 823 for details on how to purchase tickets.




Checkout is offering a limited number of opportunities to sponsor award categories at this high-profile event, as well as a title sponsorship opportunity.

To download a sponsorship brochure, click here.

Checkout undertakes not to accept any category sponsor which would present a conflict of interest with the brand in question. For information on how to avail of these sponsorship opportunities, please contact the Checkout Sales Team at:

Dani Sinnott, 01 2365 821 or email [email protected]
Pat Murray, 01 2365 828 or email [email protected]
Adrian Murphy, 01 2365 830 or email [email protected]




Awards will be presented in the following categories at the 2015 Checkout National FMCG Awards:

1. Best Sales Team / Field Sales Support
This award recognises suppliers that get out there and burn shoe leather in order to support retailers first-hand.

2. Most Eco-Friendly Supplier
This award acknowledges suppliers that have displayed strong eco credentials, not just in terms of product formulation, but also in areas like packaging reduction, transport optimisation and strategic environmental thinking.

3. Best Product Relaunch
This award recognises the successful relaunch of a product, either following a packaging revamp, product reformulation, or simply to capitalise on the current hunger for nostalgia. Brands that have successfully been reintroduced to the market and delivered a sales uplift are recognised here.


4. Best Sponsorship / Brand Association (by an FMCG Brand)
This category showcases examples of ‘a good fit’ between a particular brand and an event / occasion / broadcast being sponsored. Brands that have successfully enhanced their core message, delivered additional sales, and ultimately increased recognition among consumers will be acknowledged here.

5. Best Sponsorship By A Retailer / Symbol Group
Open to retailers only, this category acknowledges retailer associations with particular events/occasions/programmes.

6. Branded Supplier of the Year (Food and Beverage)
The ‘Branded Supplier Of The Year’ categories acknowledge the high level of new product development and merchandising support across the grocery industry. This award recognises food and beverage (excluding alcohol) manufacturers that have really upped their level of support, offered advice on how to drive category sales, and delivered effective promotions for the retailer.

7. Branded Supplier of the Year (Non-Food)
As with Category 6, this award acknowledges the hard work being undertaken by suppliers to drive brand growth and deliver effective in-store promotion in the non-food area.

8. Branded Supplier of the Year (Alcohol)
Again, as with Category 6 and 7, this acknowledges forward-thinking, successful brands in the alcohol category.

9. Best Charitable Initiative By A Supplier Or Retailer
This category focuses on the most successful initiatives being developed by brands to assist charity campaigns, while also looking at the effectiveness of the campaign in terms of creating interest among the general public.

10. Best New Product Launch (Food)
The ‘Best New Product Launch’ categories recognise innovation across the entire FMCG spectrum. This award recognises food products that have brought innovation to its respective category, brought shoppers back to the category in question, and delivered incremental sales.

11. Best New Product Launch (Non-Food)
As with Category 10, this award acknowledges new product development, this time in the Non-Food segment.

12. Best New Product Launch (Beverage)
As with Category 10 and 11, this award recognises innovation in the beverage segment - including both alcoholic and non-alcoholic beverages, and brands that have delivered an uplift for their respective category.

13. Best Advertising Campaign (Print)
Acknowledging the variety of advertising mediums through which brands engage with consumers, the ‘Best Advertising Campaign’ award has been split into four this year. This award recognises the best print-based advertising campaign for a brand or retailer over the past 12 months.

14. Best Advertising Campaign (Broadcast/TV/Radio)
As with Category 13, this award is all about acknowledging successful media campaigns; in this case via traditional broadcast media (TV or radio).

15. Best Advertising Campaign (Online/Digital)
Online and smartphone marketing is acknowledged with this award, as well as suppliers that have successfully developed forward-thinking social media campaigns, digital media campaigns, mobile campaigns and other digital platforms.

16. Best Advertising Campaign (Outdoor)
Outdoor remains a crucial medium for brands to get their message across, and this award recognises the brands that have not only achieved a strong outdoor message via traditional 6-sheet or 48-sheet mediums, but have also pioneered new ways of engaging with the consumer via the Outdoor channel.

17. Best Integrated Campaign
This award commemorates brands that have developed effective marketing strategies and creative campaigns using a combination of channels and/or platforms, designed to engage their specific target markets.

18. Best Shopper Marketing Campaign
The Shopper Marketing industry is being seen as a turning point in how brands engage with consumers, delivering a consistent message right up to the point of purchase. This award acknowledges brands that have successfully delivered a strong shopper marketing proposition, and has been able to see significant sales uplift as a result.

19. Checkout Brand Legacy Award
A ‘Lifetime Achievement’ award for brands, this award recognises a brand that is celebrating a milestone in 2014, yet has still been able to deliver sales growth and new product development on a yearly basis. In short, this award celebrates an FMCG winner that has been able to span generations.


In addition, for the first time this year, Checkout will be presenting a number of awards acknowledging brand performance in the Checkout Top 100 Brands, in association with Nielsen. The Top 100 Brands report, which measures value sales across the grocery industry, is the most accurate barometer of the best-performing brands in the country.

As such, the award winners acknowledged here, represent the best of the best in terms of sales performance for the year. These categories will not be open for award entries, and will include:

20. Most Improved Brand (Food & Beverage)
This award acknowledges the food and beverage brand that has seen the biggest jump in value sales year-on-year, according to the 2015 Checkout Top 100 Brands report, in association with Nielsen.

21. Most Improved Brand (Non-Food)
As with category 20, this award recognizes the non-food brand that has seen the biggest jump in value sales year-on-year.

22. Category Champions
This award recognizes the brand owner or parent with the most category-leading brands in its portfolio, according to the 2015 Checkout Top 100 Brands report, in association with Nielsen.

23. Highest New Entry (Food)
This award acknowledges the food and beverage brand that has entered this year's Checkout Top 100 Brands, in association with Nielsen, in the highest position.

24. Highest New Entry (Non-Food)
As with category 23, this award acknowledges the non-food brand that has entered the Top 100 Brands in the highest position.

25. Most Brands In Top 100
This award celebrates the FMCG powerhouses; the brand owners or parents with the most brands in this year's Checkout Top 100 Brands report, in association with Nielsen.

For details on how to enter, contact [email protected] The closing date for applications is 19 Aug 2015.



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