Essity has been listed on Nasdaq Stockholm, providing customers and consumers with an insight into the company’s vision and strategy.
The listing of Essity follows the decision to split the SCA Group into two independent listed companies; the forest products company SCA, and the leading global health and hygiene company Essity.
Hygiene and health are firm features in Essity’s vision and strategy which highlights the evolving make-up of the organisation.
While SCA’s hygiene business had been known historically for its hygiene products and brands including TENA, Tork, Bodyform, Velvet, Cushelle and Plenty. The Essity name is set to be built on a foundation of both hygiene and health products.
With an already strong presence in FMCG including incontinence care, feminine care, toilet tissue and household towel categories, Essity’s vision is to be dedicated to improving well-being through leading hygiene and health solutions.
“When a proposed split of the company was announced last autumn, we presented our new vision in which hygiene is no longer seen as an end in itself but as a means for improving people’s health and wellbeing,” commented Thea Roberts, acting UK & ROI VP consumer goods.
“The SCA split means an increased focus and the chance to diversify the hygiene and health business into new product groups.”
Moving Forward
The opportunity to diversify into new product groups has already been kick-started following the recent acquisition of BSN medical, a leading medical solutions company.
In bringing together the company’s existing stable of strong hygiene brands with its recently acquired BSN medical brands, such as Actimove, JOBST and Leukoplast, Essity is now in a better position to deliver on its vision and mission.
Roberts added, “This is an exciting time for our business and our brands. Operating as an independent company gives us greater focus and the ability to be more dynamic in our innovation and in our sustainability credentials.”
Essity’s commitment to hygiene and health will be supported through Hygiene Matters, an initiative which aims to drive a global dialogue around the importance of hygiene and its link to health and wellbeing. Hygiene Matters is a global initiative designed to help break taboos, and highlight the economic impact of hygiene.
“Hygiene Matters is central to our strategy and will become a core part of our communications moving forward,” adds Roberts. “As a hygiene and health company, we have a vital role to play in helping build a more sustainable and circular society by raising these standards all over the world with our products and brands. The recent work by our Bodyform brand in tackling the issue of Period Poverty is one example of how we will be working to make a difference to people’s lives.”
© 2017 - Checkout Magazine by Larissa Zimmer
