Ferrero Announces NPD With A Gatsby-Style Affair
Ferrero recently announced its new product range for 2018 with a Gatsby-style affair at the Rumpus Rooftop Bar in South Bank, London.
The Italian manufacturer of branded chocolate and confectionery products, also recently celebrated 50 years of Kinder.
Half A Century Of Kinder
To celebrate reaching the half a century mark, Kinder, Ferrero is running a Masterbrand promotion that gives families the chance to win a host of prizes.
The first promotional campaign to feature all Kinder products will run from August through to November, with the on-pack promotion and dedicated website content helping shoppers to join in with the iconic brand’s birthday celebrations.
"Our portfolio-wide promotion aims to bring this to life by offering families the chance to win a number of amazing prizes, including: ‘A Night with the Dinosaurs’ at the Natural History Museum and the chance to ‘Live Like Royalty’ for four nights at Hampton Court Palace," said Levi Boorer, customer development director, Ferrero.
Glow In The Dark Nutella
Ferrero is broadening the appeal of its Nutella spread, targeting new occasions with activity planned for Back to School and Christmas.
Limited edition 400g jars will be available in four different colours, with a further festive twist being introduced at Christmas time, including new glow in the dark 200g jars.
The back to school occasion from mid-August through September presents the opportunity to strengthen Nutella’s position in parents’ minds as a solution to hassle-free, delicious school mornings, the group said in a statement.
“Nutella is a firm family favourite, particularly at breakfast time. There are a handful of occasions during the year when the appeal of the range is at its highest, and we are keen to support our retailers in maximising each of those opportunities,” said Boorer.
“Getting back into the routine of school mornings is always difficult, but our campaign will remind parents that Nutella and stress-free mornings go hand in hand. Then, from late September onwards people are talking about Christmas again, which is a key period for the category.”
The limited edition ‘Make School Mornings Delicious’ jars will be available from mid-August, with the Christmas editions in-store from October until the end of the calendar year.
Intense Mint Tic Tac
Ferrero is also introducing a new product to its Tic Tac range, with ‘Intense Mint’ an extra-strong mint - the third-most popular flavour territory in the category.
"The extra-strong flavour in Tic Tac Intense Mint clearly differentiates the new product from the ever-present Fresh Mint product, while also capitalising on the number one requirement of shoppers in this category, ‘refreshment’ . The bold blue colour of the pills will help the product to stand out on shelf, making it an eye-catching option for impulse purchases in store," the company explained in a statement.
“Tic Tac is available in a number of flavours and formats to suit consumer needs, including Fresh Mint, Lime & Orange and Cherry Cola Mixers,” said Boorer.
“The portfolio has experienced positive growth in recent weeks and the Fresh Mint variant in particular has seen sales increase by almost +26%3. We are always looking at how we can extend the reach of the Tic Tac range and the introduction of Intense Mint provides an appealing and differentiated option.”
Ferrero Ireland, based in Cork, has been manufacturing Tic Tac since 1975 for Ireland, and exports to 40 other markets worldwide.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.