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Fused By Fiona Uyema Launches New Sauce Range In Aid Of Ukraine

Irish brand Fused by Fiona Uyema has partnered with the Irish Red Cross to launch two new spicy sauces to aid humanitarian relief efforts in Ukraine.

All of the profits of both sauces will ‘support humanitarian assistance in impacted communities in Ukraine and surrounding regions where Ukrainian refugees have fled’.

Made according to founder Uyema’s recipes, with 100% natural ingredients, Fused’s Katsu Curry Ketchup and Japanese-Style Hot Sauce contain no refined sugars, additives or preservatives.

The two spicy sauces also sport blue-and-yellow labels, in a nod to the Ukrainian flag.

Continuing To Contribute 

Speaking about the intention behind the initiative, Fiona Uyema said, “After making an initial donation to support the relief efforts, as the sad and shocking events continued to unfold in Ukraine, we reflected on how we, as a small business, could continue to contribute.

“This new range of products had been in development for some time now, and it made sense to us to partner with the Irish Red Cross to donate 100% of the profits from the sauces.

“For people who were already inclined to chip in to support Ukrainian refugees, it’s a way for us to essentially ‘match’ their donation by thanking them with a bottle of delicious sauce. In the broader scheme of things, it’s a small gesture, but we truly believe that our actions as individuals and businesses can add up to create bigger positive change.”

Both sauces are now available to buy online at fusedbyfionauyema.com for €3.89, with 100% of the profits going to the Irish Red Cross’s vital work in Ukraine for the first six months after their launch.

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.

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