Snacking brand Forest Feast has launched a new world first innovation - Double Dipped Peanut Butter & Milk Chocolate Dates.
It will join the brand’s Chocolate Dipped Fruit line up of 60% Cocoa Dark Chocolate Sour Cherries, 60% Cocoa Dark Chocolate Figs and 60% Cocoa Dark Chocolate Mango, which taps into the growth in premium & indulgent snacks.
Bronagh Clarke, marketing director at Forest Feast, said,“Take-home chocolate is still growing 4.8% YoY*, but for the first time since pre-COVID we are starting to see that growth slow down.
"With the cost of living rising and health on the agenda, consumers are being more selective about the treats they choose, actively opting for quality over quantity. Our Forest Feast brand is growing 26% YoY”.
The product was developed in-house after seeing them become a home-made hit on Instagram and Tiktok, as part of the clean-treat trend.
“We noticed that people were making their own at home and we knew that with our capability we could crack it in-house on a larger scale,” Clarke added.
Forest Feast North African Deglet Nour Dates have a delicious chewy sweetness, which combines perfectly with creamy smooth peanut butter and a generous drenching of Belgian Milk Chocolate for a double-dipped delight.
The product has just launched into Tesco Ireland and will be followed by other retailers and fine food wholesalers with an RRSP of €4.00 for 140g.