Fulfil Nutrition has today announced that its CEO, Brian O’Sullivan, has decided to leave the business at the end of October 2020 to explore new opportunities.
'Brian and the team at Fulfil have grown the business successfully over the past number of years in terms of brand and business development in key markets including Ireland, the UK and the US,' a spokesperson for the company behind the Fulfil brand said in a a statement.
'Brian will remain with the business as it seeks a new CEO for the next phase of the development of Fulfil,' they added.
Headquartered in Dublin, Fulfil launched the first protein bar which offers '100% of an adults recommended daily allowance of nine vitamins' in January 2016.
The brand has rapidly grown since its inception, now outselling many traditional chocolate snack bar brands in the UK and Ireland and named a top 50 consumer brand in Checkouts Top 100 Brands 2019.
The company announced in August 2019 that the Hershey Company made a minority investment to further 'propel its phenomenal growth and disruption of the snacking market across Europe and Australia.'
© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.