Fyffes, one of Europe's largest banana importer and leading marketer of organic and Fairtrade bananas, is celebrating its 130th anniversary this month.
To mark its anniversary year, Fyffes said that it will be focusing on brand communications in markets where the brand is sold.
Using social media and other channels, the Fyffes brand story will be brought to life for consumers, with an emphasis placed on those corporate social responsibility element that remains a priority for the company.
“By marking 130 years in the banana business we are shining the spotlight on the generations of wonderful people and partners who have contributed to our success over those years – and on those who will do so as we move forward,” David McCann said, the chairman of Fyffes.
Over the years Fyffes has partnered with supply chains in Central America and Europe to ensure that its product is grown, harvested, shipped and ripened in the best possible conditions.
It has ranked as the importer with the world's highest number of Global G.A.P. certified production partners, some of whom it has worked with for more than 50 years.
It has established charities and community organisations such as The Fundauniban of Colombia, and has been recognised for its efforts to improve the living standards of growers through many different projects, including educational, community initiatives, and housing programmes.
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.