Fresh produce company Fyffes partnered with Dundalk FC to raise over €7,000 for Temple Street Children’s Hospital.
The club and Fyffes raised money through the clubs’ new purple kits. The club sold the kits and collected money by passing around a bucket at a recent match. Additionally, some players and staff members donated portions of their salary.
Team members wore the purple jersey instead of their white jerseys at the EA Sports Cup and the FAI Cup matches so the jerseys could match the colours of the Temple Street Foundation.
Fyffes withheld its trademark from the kit so the jerseys would focus mainly on the hospital. Fyffes managing director Gerry Cunningham said he is proud of Dundalk FC’s management for ‘a truly generous and unselfish undertaking’.
“Through imaginative ideas such as the third-kit scheme, untold benefit is brought to those young patients whose recovery depends so much on such activities.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Libby Seline. Click sign-up to subscribe to Checkout.