Banana importer Fyffes has released another film production which continues to tell the story of Dundalk Football Club and its achievements in domestic and European competitions.
The latest video, ‘The Next Chapter’, will be Fyffes’ fourth video for Dundalk since it began sponsoring the club.
The Next Chapter
The story explores the Club’s response to rival challenges and the disappointment at having missed out on winning their fourth league title in a row last year.
Coverage is also given to the benefits their success has brought to Oriel Park in terms of player morale, team confidence, and future development.
“As with all clubs in major competitions, strong backing has a vital role to play,” said Gerry Cunningham, Fyffes Ireland managing director.
“As a company strongly rooted in Dundalk, Fyffes is proud that the sense of security our sponsorship brings allows administrators, team managers, players, and coaches to focus more effectively on the important task of winning matches.”
It will be shared on YouTube and other social media channels such as Instagram, Facebook, and Twitter. It will also feature on Dundalk FC, Fyffes, and other sporting websites.
The first three videos have attracted over 1 million views across social media, and are said to have had a ‘beneficial influence’ in helping to raise international awareness for the Irish side.
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.