GlaxoSmithKline has announced a six-month multimedia advertising campaign to support the launch of its MaxiNutrition range in Ireland.
The pharmaceutical giant said that it was launching the brand, formerly known as ‘Maximuscle’, here, 'as part of a global brand renovation to make protein more accessible to consumers and drive category growth'.
Commenting, Craig Read, MaxiNutrition marketing manager said, “By launching the MaxiNutrition range in Ireland, we are able to drive consumer awareness, particularly amongst our core target audience of men aged between 25-35 who play sport but have yet to discover the benefits that MaxiNutrition can offer them.
"We recommend retailers stock up to capitalise on the incremental sales opportunity that protein-based products present.”
