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Guaranteed Irish Launches Inaugural Business Awards, Supported By Permanent TSB

By Donna Ahern
Guaranteed Irish Launches Inaugural Business Awards, Supported By Permanent TSB

Championing Irish business since 1974, Guaranteed Irish has launched its first-ever business awards, created to deliver a national celebration of trusted businesses, both homegrown and international, who have shown 'resilience, innovation, and success, especially over the past 18 months'.  

With over 1,600 members, Guaranteed Irish has teamed up with title sponsor, Permanent TSB, to deliver the awards, which will be MCed by business broadcaster, Richard Curran.

Taking place at an awards luncheon in The Shelbourne on Thursday 24 March 2022, the event will celebrate businesses that ‘support local, look global’; those businesses that support jobs, communities, and provenance, and contribute to Ireland, its people, and its economy. 

'Supporting Irish Business'

Guaranteed Irish has been supporting businesses in Ireland for almost 50 years and is recognised as the National symbol for trust and provenance.


“The first-ever awards will build on this status, recognising and celebrating the very best local and international companies that are registered in Ireland, leaders at the top of their game, and up and coming new businesses that are ‘ones to watch’,” explains Brid O’Connell CEO of Guaranteed Irish.

Entries to the Guaranteed Irish Business Awards 2022, proudly supported by Permanent TSB, are now open and categories include Food & Beverage, Technology, Pharmaceutical & Healthcare, Professional Services, E-Commerce, Start-Up, Tourism & Hospitality, Home Beauty & Lifestyle and Construction Engineering & Manufacturing among others.

Achievement Awards

Achievement Awards will also be presented to Guaranteed Irish Company of the Year, Guaranteed Irish Person of the Year and Guaranteed Irish ‘One to Watch’.

O’Connell continued, “As we look to the future, it’s now time to come together and celebrate the incredible contribution that our members’ businesses make to Ireland.


“Our inaugural awards event will shine a light on businesses operating in Ireland who are simply best in class, supporting local while looking Global,” she said. 

Judging Panel

The judging panel will consist of experts and leading lights in each of the categories, who will decide on the finalists and winning companies.

Patrick Farrell, director of Retail Banking at Permanent TSB added, “The fallout from the pandemic has been deep and its impact on businesses in our communities has been significant. Local and international businesses in Ireland have seized the opportunity, adapting their business models and have reimagined their offerings and services to meet the needs of their customers and adapt to changing customer behaviours." 

“The Guaranteed Irish Business Awards, proudly supported by Permanent TSB, give us an opportunity to partner with such a respected organisation to further support and celebrate businesses who deserve recognition for their determination, progress and commitment to doing business – both at a local and international level,” he said. 


The Guaranteed Irish Business Awards, proudly supported by Permanent TSB, are now open for entries at and licensed Guaranteed Irish members are invited to apply here.

Entries close on 5 November 2021 with finalists announced in January 2022.

Category sponsors include SuperValu, Centra, Matheson, eTex Ireland, ESW, FBD, Viatel and Peninsula. A number of sponsorship opportunities are still available and can be discussed by contacting Rowena Maher at Guaranteed Irish.

© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-Brands news, click hereClick sign up to subscribe to Checkout.

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