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Guaranteed Irish Launches Its Business Awards 2024

By Donna Ahern
Guaranteed Irish Launches Its Business Awards 2024

Guaranteed Irish has announced the launch of the Guaranteed Irish Business Awards 2024, supported by Permanent TSB.

The awards are set to take place at the RDS on 21 March 2024.

The event will be emceed by comedian and broadcaster Oliver Callan.

‘Positive Impact’

Brid O’Connell, CEO of Guaranteed Irish, commented, “Our business members are the cornerstone of Ireland’s success, and 91% agree that membership of Guaranteed Irish has positively impacted their business last year, and we know, since the pandemic, everyone has a desire to support local and Irish.


“It is our job now to keep that sentiment on top of everyone’s agenda. The awards recognise this and encourage people to make considered choices when purchasing.”

An independent judging panel of business leaders from across the industry will decide on the category finalists and overall winning businesses.

Surprise Elements 

Speaking about the awards, Patrick Farrell, director of retail banking at Permanent TSB, said, “For 50 years, Guaranteed Irish has championed the contribution of Irish businesses at both a local and international level.

“As a bank solely focused on the Irish market, it is an honour to work alongside the Guaranteed Irish team in recognising the contribution of Irish businesses and celebrating their commitment to local employment and global innovation through the 2024 awards cycle.’’

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