Heinz has announced its plans to roll out an innovative 100% recyclable cap for its Heinz Tomato Ketchup squeezy bottles, across Ireland this summer.
The caps will feature on 400ml and bigger top-down bottles of Heinz Tomato Ketchup, including 50% Less Sugar and Salt varieties.
According to the brand, the move means that the entire ketchup bottle will now be recyclable.
Heinz noted that the new cap, is made of a single, rigid material, whereas the old style Heinz cap used a flexible valve made from silicone.
Commenting on the cap, Jojo de Noronha, president of Kraft Heinz Northern Europe, said, “We know our consumers care about their impact on the environment and so do we, which is why we’re delighted to see our innovative, more sustainable caps on Heinz Tomato Ketchup bottles across Ireland.
"Although a small change, this makes it easy for the millions of Heinz lovers across the country to recycle their whole squeezy bottle at once – a small action with big potential for impact.”
The brand noted that looking ahead, the cap will also be rolled out across more of the Heinz sauces range in Ireland and across Europe, in the coming months.
In addition to being fully recyclable, studies by Heinz revealed that another benefit of the new cap is that they 'make it easier to squeeze out sauce when the bottle is nearly empty'.
The introduction of the new cap is part of The Kraft Heinz Company’s larger ambition to make all of its packaging recyclable, reusable or compostable by 2025, and to reduce its global use of virgin plastic by 20% by 2030, the company noted.