Hula Hoops has officially announced a three-year partnership extension with Basketball Ireland with the launch of a FIBA endorsed 3x3 outdoor tournament to be held at Dundrum Town Centre, Dublin on Saturday, 12 May.
“The extension of our partnership is very exciting. Our goal is to continue to grow Irish basketball through increased participation," said Ian O’Rourke, brand activation manager for Largo Foods.
"Hula Hoops 3x3 is a fast paced and exhilarating extension of our sponsorship and we’re very much looking forward to its launch.”
The national 3x3 event will see teams from across the Basketball Ireland National Leagues compete on specially constructed court.
“Hula Hoops have been a fantastic supporter of Irish basketball over the past three years and now with their help, we are bringing basketball to a whole new audience,' Conor Meany, commercial manager, Basketball Ireland added.
"With 3x3 now an Olympic sport, hopefully this is the start of something big for the game in Ireland.”