Imperial Brands on Friday named its U.S. business head and a senior manager from Procter & Gamble to its executive leadership team as part of the tobacco company's efforts to boost sales in its top five cigarette markets.
The company said Kim Reed, the head of its U.S. business ITG Brands, will join as president and chief executive for the United States.
Paola Pocci, who was most recently senior vice president of Procter & Gamble's personal care beauty portfolio in China, will take over as president in Africa, Asia and Australasia markets, effective 1 September.
The additions expand Imperial's executive leadership team to nine members, with a third of the committee now represented by women.
Dominic Brisby, who served as a division director and interim joint chief executive officer for five months in 2020 before current CEO Stefan Bomhard was appointed, will be leaving the company.
The moves are part of Bomhard's five-year turnaround plan, which focuses on investment in Australia, Germany, Spain, the United Kingdom and the United States, which generate about 72% of group profits.
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