Ireland’s Top Crisp Brands Are Something To Savour

By Sarah O'Sullivan
Ireland’s Top Crisp Brands Are Something To Savour

Whether accompanying lunch, alone as a snack, or a pre-dinner amuse-bouche, crisps are a popular snack for anyone with a taste for the savoury.

If you are a fan of cheese and onion, salt and vinegar, sour cream and onion, or ready salted, then you’re probably already familiar with these five brands.

The Crisps/Snacks/Tubes category is number six in the Checkout Top 100 Brands for 2023, falling from its spot in fifth place, which it had held for the previous two years.

Market share for these five brands – the same as last year – rose marginally, to 76.5%, from 76.3% in 2022.

Published every August, the Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest-selling brands in the marketplace.


In compiling the report, NIQ Ireland measures the sales performance of over 5,000 brands from over 200 product classes.

Ireland’s Top Five Crisp Brands

  1. Tayto


Ireland’s top Crisp/Snack/Tube brand is the home-grown Tayto crisp. Holding the number-three spot in the top 100 overall brands, the snack is a favourite around the country and – according to the Annual Brand Preferences Amongst the Diaspora study from Behaviour & Attitudes on behalf of Checkout magazine – the most-missed brand by Irish expats. Tayto’s reputation precedes it, so it’s no wonder that it has maintained the top spot for another year.

  1. Pringles

Variety of Pringles products with new Mr. P, the mustachioed mascot

Maintaining the number-two spot within the category, Pringles saw a jump in the overall brands by no fewer than five places. Moving from 15th to tenth position, its range of flavours remain popular, with Sour Cream & Onion taking the crown with Irish shoppers.

  1. Walkers

Walkers Crisps Range Crisp Shortage

Walkers rises two spots in the overall rankings, to number 16, retaining its number-three position within the category. Co-owned by PepsiCo, in 2018, the brand launched the first recycling scheme for crisp packets in the UK. The scheme sees crisp packets returned and repurposed into other basic plastic items, as part of Walkers’ sustainability advancements.

  1. Doritos

A packet of Cool Original Doritos against a white background

Again maintaining its number-four position, Ireland’s top tortilla chip is the overall number-36 brand in the Checkout Top 100 Brands for 2023. Doritos also climbed five places from the number-41 position in 2022, proving its rising popularity among Irish shoppers.


  1. O’Donnells

O Donnells Crisps

The Tipperary brand rounds out the top five in the Crisps/Snacks/Tubes category. As Ireland’s leading hand-cooked crisp brand, O’Donnells is the 49th-ranked brand in the overall 100 brands, holding 11.7% value market share of the Crisps category. The most-awarded crisps in Ireland, O’Donnells’ constant innovation and commitment to Irish produce make it a firm favourite with Irish shoppers.

Read More: Cream Of The Crop – Ireland’s Top Milk And Milk Alternatives

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