Peter Lassche has been appointed as the new Market Manager for John Player.
Lassche’s previous experience includes working in Bristol as Head of Insights and Business Planning for the UK branch of Imperial, as well as having worked as Marketing Manager in the Dutch market.
Lassche, who recently moved to Dublin with his family, commented, “I am really looking forward to working in a very challenging market.
"A key concern is the large volumes of tobacco that is smoked in Ireland but simply not bought in an Irish shop. This takes footfall away from rate paying retailers, and reduces revenues for legitimate suppliers and of course the Government who take 78% of the price of every pack of John Player Blue in excise and VAT”.