Johnson’s Launches ‘So Much More’ Bath Time Campaign

By Publications Checkout
Johnson’s Launches ‘So Much More’ Bath Time Campaign

Baby skincare brand Johnson’s has launched its ‘So Much More’ campaign aimed at promoting the benefits of babies' bath time beyond simply hygiene, and highlighting the science behind sensory stimulation in child development.

According to Johnson’s research, the multi-sensory experience bath time gives not only reduces baby’s stress and leads to better quality sleep, but also increases brain development, improves weight gain and promotes parent-child bonding.

The campaign is also supported by a study published in the Journal of Applied Developmental Psychology that says infants who received routine touch and massage, easily incorporated into bath time, were 50% more likely to make eye contact and three times more likely to have an overall positive expression.

With smell being one of babies' most powerful senses, Johnson’s also found that enjoyable and familiar scents can improve mood and alertness and that babies bathed with a fragrance bath product cried 25% less before sleep and took 37% less time to nod off.

Campaign ambassador, TV presenter and new mum, Karen Koster commented on the launch, “It’s been great to find out from my involvement with Johnson’s ‘So Much More’ campaign just how important bath time is and that it makes so much more of an important and special experience for baby and parents.


“I had not realised that the fun I have with Finn bursting bubbles in the bath is having such a fantastic impact on his development,” she added.

© 2015 - Checkout Magazine by Jenny Whelan.

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