Kantar Media, the global media intelligence group, has announced the appointment of Peter Scott as client director, Ireland.
Scott will help to ensure that the group’s clients derive maximum value from the connected intelligence they provide across print, social, online and broadcast media.
In addition, he will give clients a comprehensive understanding of their brand’s reputation, their audience and how they can best reach and engage them.
Eimear Faughnan welcomed Scott to Kantar Media's Dublin team.
“With over five years’ experience in account management and client services, [Scott] brings with him a keen understanding of the needs of clients which he will use to ensure that our clients get the most out of the insights we provide about their brands’ relationships with media audiences and a holistic understanding of the media landscape,” she said.
“Peter’s appointment reflects our strategy of investing in talent across our teams in Dublin and Belfast as we continue to reinforce our position as the leaders in media intelligence.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.