Kellogg’s Expands Range Of Non-HFSS And High Fibre Cereals

By Donna Ahern
Kellogg’s Expands Range Of Non-HFSS And High Fibre Cereals

Kellogg’s is expanding its high fibre Wheats cereal range with the launch of three new variants, including apricot, plain and blueberry.

The cereal maker said it will be adding Apricot, Blueberry and Plain Wheats to its existing range of Frosted, Choco and Raisin Wheats.

The trio have been carefully developed, with the Apricot and Blueberry variants offering people just the right balance of flavour, with a crunchy wholewheat shell encasing a smooth fruit flavoured filling, it added. 


All the new cereals are non-HFSS (High in Fat, Salt and Sugar), high in fibre, contain 74% or more wholewheat and are low in fat and salt.


Neil Rogers, brand manager at Kellogg’s said, ‘‘We know people look to companies like Kellogg’s to help them make healthier choices in the morning which is why it is great to be growing our high fibre Wheats cereal range, with the introduction of three new non-HFSS options joining our existing range.’’

10-Year Plan

The launch of the three new Wheats cereals is part of Kellogg’s 10-year plan to improve its food and invest in making its cereals healthier.

Announced in May 2021, the plan includes a pledge to remove 10% sugar and 20% salt from its kid’s cereal range by the end of 2022.

The new Wheats range is now available in Tesco stores nationwide with an RRP of €3.

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