Kellogg's Launches New Crunchy Nut ‘Nut Butter Bars’
Kellogg's is expanding its Crunchy Nut offering with the introduction of a new range of Nut Butter Bars.
Made with 40% nuts and real nut butter, the new bars come in two variants – Cocoa Hazelnut and Almond.
The new bars will land on shelves this month at an RRP of €1.99 (per 45g bar) in a number of stores, including Centra, Spar, SuperValu, Tesco and Dunnes.
Marrying the creamy softness of nut butter with the delightful crunch of whole roasted nuts and chocolate, the new Nut Butter Bars offer a taste sensation, the cereal giant explained.
The launch from Kellogg’s brings together two favourites, with the much-loved Crunchy Nut and the ever-growing popularity of nut butter within the snacking category, it added.
The new range of bars are gluten free, contain no palm oil and no artificial colours or preservatives.
Crunchy Nut ‘Nut Butter Bars’ are only available in singles, making them the perfect treat for the on-the-go snacking occasion.
Speaking about the launch, Neil Rogers, brand activation manager Kellogg’s Ireland said, “Knowing the popularity of the cereal, launching Crunchy Nut ‘Nut Butter Bars’ allows us to meet a wider range of consumer occasions and tap into the growing trend of nut butter.
"The cereal already has a huge fan base so we’re confident Crunchy Nut lovers will like this delicious snack as much as we do,” he added.