Kellogg’s has announced that salt in one of its biggest cereal brands – Special K – has been reduced by an average of 16.7% across the range in Ireland.
The news follows on from the launch of its decade-long Wellbeing Plan – announced in 2021 – in which Kellogg’s pledged to improve its food and invest in helping people to make better choices.
Catherine Logan, well-being lead of Kellogg’s UK and Ireland, said, “We are committed to making the best-quality food and helping people make better choices in the morning.
“It has taken Kellogg’s food developers 12 months to reformulate the much-loved Special K cereal to include less salt, but keeping the same iconic taste.”
The cereal and snack giant noted that salt is used in cereal – not only to add flavour, but also to enhance other ingredients, so even the slightest recipe change can make a difference to taste.
To change the recipe, Kellogg’s team of food and sensory experts used techniques that take into consideration how people’s taste buds react to flavours and reduced the amount of salt while managing to keep the flavour the same.
Over ten new recipes were created to ‘find the right one that kept the famous Special K taste that people love’.
When the new recipe was tested with Special K consumers, 59% preferred the new recipe.
According to the company, new equipment was added to the Special K production process in Kellogg’s factory in Wrexham, North Wales, to enable the manufacturer to produce the new-recipe food.