Kerry Foods has recently launched a new new website, deliexperts.ie.
In a statement, the agrifood business headquartered in Ireland said that the website will provide a platform to showcase Kerry Foods’ expertise in deli counters and allows retailers to capitalise on the deli opportunity and grow sales with leading brands.
“With the grocery retail market becoming increasingly competitive, retailers must find a way to stand out from the crowd and we think the deli counter can be the perfect way for retailers to differentiate themselves,” explains Marian O’Higgins, category executive at Kerry Foods.
Rate Your Counter
Deliexperts.ie has a ‘rate your counter’ feature which involves a two minute test that ultimately rates retailers’ ‘deli expert level’, it also provides tips to grow and progress to the next level.
“We want to help retailers succeed in running a successful deli counter and as experts; we would like to share the tools to do so. We believe deliexperts.ie will be seen as an easily accessed and informative hub of information which retailers can use to really drive their business forward. Our goal is to help retailers unlock their deli counter sales with more support, more shoppers, creating more deli experts.” O'Higgins added.
The group outlined that the main aim of the website is to offer retailers support to become deli experts and in turn, enjoy more shoppers as a result.
Kerry Foods portfolio of brands includes Denny & Sons, Fire & Smoke, Ballyfree and Shaws.
© 2018 - Checkout Magazine by Donna Ahern