By the end of this week, the Kitkat recipe will see sugar replaced with extra milk and extra cocoa, according to a statement issued by Nestlé today (29 April).
It also outlined that Nestlé would reduce sugar by 10% across its portfolio 'through a range of methods that includes reformulation' which it said won't affect the size of its chocolate portfolio.
According to Fiona Kendrick, Chairman and CEO of Nestlé UK: “When we announced that we were removing some of the sugar from our confectionery, the first questions that consumers asked us were: ‘are you going to make things smaller?’ and ‘will it taste the same?’ I’m pleased to say that these products are the same size as the ones they are replacing and taste just as good.”
The new recipe delivers a small sugar reduction in each product, which collectively will remove '250 million teaspoons of sugar from public consumption.'
“Milk and cocoa has formed the basis of the KitKat recipe ever since it was introduced in 1936 so, while people might have been expecting us to add something else, this is a great example of us using our strength in research and innovation to develop a great recipe that replaces sugar with a bit more of the existing, natural ingredients that people know and love.” Kendrick added.
The new chocolate bar range can be identified by its newly designed ‘Extra Milk & Cocoa’ packs.
© 2017 - Checkout Magazine by Donna Ahern