Largo Foods has announced that it has changed its name to Tayto Snacks.
“The decision to rename the company Tayto Snacks came naturally from conversations we were having about business transformation," Jeff Swan, managing director, Tayto Snacks.
In a statement the snack food manufacturer said that it decided on the name 'Tayto Snacks', in homage to the strength, longevity, and recognition of its flagship brand.
"Our new name, Tayto Snacks, better associates ourselves with the category we love, and our most loved, respected, and recognised brand.” Swan explained.
Tayto Snacks is Ireland’s largest snack food manufacturer and distributor, with a broad portfolio of Irish brands, including Hunky Dorys, Hula Hoops, King, KP, and Perri.
The company produces over two million snack products each week, which are sold throughout Ireland, the UK, Europe, Australia and the Middle East.
Tayto Snacks sources almost 30,000 tonnes of potatoes from Irish farms each year.
The potatoes, which are primarily sourced from farms based in Meath, Dublin, Louth and Wexford, equate to approximately 10% of the nation’s annual potato crop.
Headquartered in Ashbourne, Co. Meath adjacent to its 80,000 sq. ft. manufacturing facility, the company employs almost 400 staff and indirectly supports a large group of industries and jobs across Ireland.
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.