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Love Irish Food Announces €150,000 Brand Development Award

Love Irish Food, in partnership with Global, has recently announced the launch of its 2023 Love Irish Food Brand Development Award.

The award, worth an incredible €150,000, will once again be supported by trade media partner Checkout.

The Brand Development Award provides Love Irish Food member brands with the chance to win a fully funded national outdoor advertising campaign from Global, through its national retail network.

The award includes both a creative bursary and digital content supported by Owens DDB and Marketing Network, respectively.

The winner will also receive trade marketing support from Checkout.

Kieran Rumley, executive director, Love Irish Food, said, “Here at Love Irish Food, we are acutely aware of the challenges Irish businesses are facing because of dramatic increases in input costs. This unique Irish food industry award helps Irish SME brand producers face these challenges by providing them with the supports they need and a unique opportunity to advertise to Irish consumers on a national level.

“Love Irish Food’s mission is to promote authentic Irish food and drink brands, all while supporting 12,000 jobs in our economy. The Brand Development Award illustrates how Irish SMEs are championed with the winner of this award highlighted through an impactful advertising campaign worth €150,000, enabling them to reach their target consumers.”

The Power Of Advertising

Antoinette O’Callaghan, marketing manager, Global, added, “Our collaboration with Love Irish Food on the Brand Development Award has demonstrated the power of advertising on the path to purchase for small Irish brands.

“This award delivers an opportunity for a developing Irish brand to significantly grow its brand awareness and consumer base. We continue to be impressed by the high quality of Irish brands and the passion of their makers.”

Unrivalled Opportunity

The recipient of the 2022 Love Irish Food Brand Development Award, Nicholas Dunne, founder of Killowen Farm, commented, “As a family-owned Irish business, the Love Irish Food Brand Development Award offered us the unrivalled opportunity to promote our business on a national scale using the expertise and networks of Love Irish Food, Global and Checkout.

“The award has had a significant impact on our business. I would like to thank the judges for selecting us as the 2022 winner, and would strongly encourage other Love Irish Food members to enter this year’s competition, to be in with a chance of receiving the 2023 award.”

As in previous Brand Development Award campaigns, Love Irish Food and Global will collaborate with and support the winning brand to plan a campaign that will optimise its business and marketing objectives for the year ahead.

Two-Phase Process

The competition is a simple, two-phase process.

To enter, Love Irish Food member brands must register here.

The judging panel comprises Kieran Rumley, executive director, Love Irish Food, and Antoinette O’Callaghan, marketing manager, Global.

Registrations are open until 27 January 2023. The second phase involves a completed submission, to be submitted by 5.30pm on 24 February 2023.

A shortlist of competitors will then be interviewed by the judging panel, with the winner announced on 6 March 2023.

© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click sign up to subscribe to Checkout.

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Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
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Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
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