Mace nominates Ireland Rugby star Johnny Sexton as the new brand ambassador, launching a series of community initiatives, such as Advertising and Social Media Campaign.
This campaign aims to focus on the fresh departments in store, such as deli, bakery and fresh foods, throughout the country.
“We are very excited to have Johnny signed up to be the face of Mace for the next two years," said Daniel O’Connell, sales director at Mace.
This Autumn, Mace is running an opportunity until 7 November to have an exclusive training session with the rugby player by going the Extra Smile and perform a random act of kindness in the local community.
“I am really looking forward to seeing the wide range of thoughtful and spontaneous acts performed by people in communities all around the country," said Sexton.
This partnership is reportedly helping to create further awareness and strengthen the brand as well as supporting local communities.
© 2018 Checkout – your source for the latest Irish retail news. Article by Maria Cabecos. Click subscribe to sign up for the Checkout print edition.