Mackle Petfoods has announced that it is on a quest to find the ‘King or Queen’ of cats to be ‘the face’ of its Cat Club brand.
The company has this week launched an online competition for ‘cat lovers who feel they own the cutest kitty cat or the top tom cat’.
Entrants can upload a photo of their beloved pet who could become the first ever ‘real’ face of Cat Club in Ireland.
The winner will have their photo emblazoned on thousands of the popular brand packs and cans, which will be sold in Ireland in 2019.
“We already know that Ireland is a nation of cat lovers, with over 36% - more than 1 in 3 households owning a cat,” Claire McCann, marketing manager for Mackle Petfoods, said.
“In total, Ireland has more than 830,000 pet cats lounging about in homes so we are on a quest to find the cat that will be the face of the Cat Club brand in 2019.” We are confident that across Ireland there are so many people who own cats that could be the face of the brand, so this competition is, we hope, going to help us find the ‘purrfect’ one!”
How To Enter
To enter, cat owners simply need to complete a short online entry form and upload a photo of their cat.
The competition will be open for entries from July until the end of October 2018. A panel of judges will choose the winning cat in November.
The prizes for the winning cat includes a professional photo shoot, a supply of cat food and cat goodies, the winning cat will be featured on Cat Club Packs from January 2019.
McCann added, “Our customers already tell us that their cats are very sensitive creatures, so we want a cat that reflects their beauty and personality too."
To enter the competition to be the first ever face of Cat Club visit Facebook.com/catclubcatfood or Catclubcrown.com
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.