The data is according to a survey of 500 people across Ireland.
The survey found that 8% of men admitted to waiting until the day to buy a Valentine’s gift for their partner, compared to just 4% of women.
The research also showed that men spend €52 on these gifts, with an average spend of €36. Women, on average, spend €23.56.
Marks & Spencer shared these preferences as it launched its gifting range for the special day.
Products include cheeky emoji chocolates and fresh roses, the latter of which come with a five-day freshness guarantee.
Armed with the knowledge of what people want, Marks & Spencer revealed its full Valentine’s range, available for anyone shopping a few days in advance, or running to the shop on the day.
For some suggestive chocolate choices, Marks & Spencer has its Cheek-y Chocolate Emoji Selection, Peachy Whips, Walter the Sausage Dog, and the Very Merry Munch.
If chocolates are not your style, try breakfast in bed with heart-shaped crumpets, or treat yourself to a fuss-free meal deal for a night in, avoiding the crowds.
The M&S Valentine’s Dine In costs just €10 per person, to ensure a delicious meal.
For dessert, the retailer has brought back its white-pearl strawberries, and roses will be available for key decoration.
The full collection is available in store from 11 February.